WHAT DO YOU NEED TO KNOW about the KLINK AWARDS’ NEW #SliceofSA CatEgories?
Wine Tourism South Africa’s Klink Awards has reinvented itself! Its brand new #SliceofSA platform provides a fun and interactive way for consumers to engage with the rich offerings of the Cape Winelands.
We are inviting wine destinations to register on #SliceofSA till the 10 th November 2016 and take part in this annual, very exciting public voting experience for the best Winelands experiences in South Africa. The most ‘liked’ and shared competitors will stand a chance to get to the finals and receive a coveted Klink Award in one of 15 categories!
- Why the Klink Awards?
Destination decisions are not made in a vacuum; they arise in response to environment, shaped by events and trends. The United Nations World Tourism Organisation notes that international tourist arrivals grew by 5% between January and April 2016. About 350 million people travelled to different destinations and stayed overnight during this period – 18 million more than during the same period the year before. People from all lifestyles are keen to travel and enjoy new experiences. The new generation of travellers is digitally savvy, uses mobile devices and is eager to share experiences with international audiences.
The Klink Awards and #SliceofSA understand that the days of pushing content at consumers is over and so provide an interactive platform that engages consumers with wine and tourism businesses. Position your winery as a potential Klink Awards finalist by registering with #SliceofSA today.
We have identified 15 categories that aim to capture this market in a fun and interactive way.
- Which category is the perfect fit for you?
Are you focused on foodies, quaffers, connoisseurs or happy-go-lucky adventurers? Find your perfect fit now. Browse through the categories outlined below and choose the one, two or three that best describe your offerings and will best appeal to your market. To register go to: http://winetourismsouthafrica.co.za/get-started-with-sliceofsa/.
1.Best winelands burger:
A burger is not just a burger; it’s a staple on any menu worth its salt. Whether it’s as simple as the good old-fashioned beef variety or something with a twist, we’re on a quest to find the juiciest, yummiest burger created at a winery eating spot. Who will be the burger champion as voted by the public? Wineries sign your burger up today!
2.Wine country cuisine:
Bistros, casual dining or café society in the Cape winelands without all the fancy frills. We’re looking for laidback venues which showcase local and artisanal farm produce in the best possible way
3. Great pairings:
From biltong, nuts, dried fruits to cheese, chocolate, nougat and gourmet canapé tasting platters, all go down well with wine. The art is in finding the perfect match. So who offers the best winelands experiences in food and wine pairing?
4. Gourmet traveller:
Those gastronomic destinations come with signature chefs who create cutting edge cuisine. Restaurants that pay great attention to detail in terms of an overall wine and food experience, have a great location, first-class service, a focus on artisanal and local winelands produce, seasonal favourites and tasting menus which expertly pair food and wine.
5. Out the ordinary:
A wild card is the most unusual and memorable attraction, something which offers a unique selling point for attracting wine tourists to the cellar door. Surprise us with what makes you different.
6. Boutique cellars:
“Small production”, “artisanal” or even “cult” …Boutique is more a state of mind than a number of bottles. It’s more of an attitude than a location. We’re searching for those few hidden gems.
Whether in a heritage Cape Dutch manor house, a luxury guesthouse or hotel in the vineyards. Are you a venue which simply captures the romance of a getaway in our wine country?
8. SA wine icons:
These are wineries that have invested time and passion into making quality wine. These icons are brands that have proven themselves both locally and internationally, and have contributed to building SA wine culture.
9. What’s new:
Summer is here, and with it comes a whole host of fresh offerings! Are you a new winery or are offering a winelands experience that ROCKS? Are you an eatery with a whole new take on food? This is the ideal opportunity for you to showcase who you are.
10. Best bubbly:
For breakfast, lunch… or actually anytime. Do you produce an MCC that is out of this world, just quirky and fun or do you offer the ultimate experience at a tasting room? We want a list of the best to quaff, sip or savour.
11. Great outdoors:
A spectacularly scenic vineyard hike, a challenging wine farm bike trail, a spirited wine route horse ride or something a little more challenging, do you add a taste of adventure to your winelands offering? We want to know.
12. Events & festivals:
An event, festival, or winery event which draws visitors and helps to build a regional wine brand or market a specific wine route destination.
13. On The Hop:
There’s something of a craft beer evolution in South Africa. With around 130 craft breweries, it’s no wonder that beer adds a unique style, pair-ability with cured meats and cheeses, and a complementary relationship with wine. If you’re producing a cool craft beer in the winelands, let us know.
A new addition to our categories. We’re calling on touring companies – big and small – who uncover the brightest gems of destinations, experiences, wine and food that are distinctively wine tourism to make your mark.
15. The Ultimate WINELANDS EXPERIENCE:
This is the perfect package. One that successfully seduces, not just with a tasting experience but with the ambience to match. Architecture, furnishings, lighting, sound, temperature and kinetics, which combine in different ways to enhance the brand experience of their customers.
Contact Monika for further information.